Friday, 7 November 2008

Sex, Dicks… and Advertising!

WARNING: Readers’ discretion is advised.

What the fcuk is this?! What the fcuk are these?! I stared and stared.

The swivel chair halted. Only my eyes maintained their business of winking. And my heart beats at such rate it almost wrinkled its corner of my shirt.

It’s my corner of the office. I was practically held enthralled like a teenager experiencing his first orgasm?

One of my agency’s Creative Directors passed by. He stole a look at my computer, as usual (for a reason only the two of us knows - I wasn’t browsing my Real Player or youtubing Chris Rock and Jon Stewart at that moment).

He was halted too.

He spoke from behind my shoulder. “Wetin be dis?” he asked, pidginly.

I ignored his question. I wasn’t ready for any argument. I’ve had too many of the same argument, on the same images, in the same corner of the office. Does sex sell? Do dicks sell? Puritanicals versus Liberals. Churchies versus Non-churchies. Conformists versus Rebels. I know where I belong. Don’t guess please!!!

Question: How far can (or should) advertising go on its use of sex? These ads are meant to promote a condom brand!




Advertising Agency: Troy, Brussels, Belgium

Creative Directors: Xavier Bouillon, Antoine Wellens

Art Director: Xavier Bouillon

Copywriter: Antoine Wellens

Photographer: François Chevalier

Published: September 2008

93 comments:

bumight said...

its a Belgian ad, that says it all!

Vera Ezimora said...

Dang it!! I wanted 2 be first!

Temite said...

It was creepy yet funny. I mean they are selling somthing directly related to sex so I dont think its vulgar as it were, just unexpectedly frank and weird. They are advertizing a sex tool by using a MAJOR sex organ, I dont see anything wrong with that. I am still chuckling.

Temite said...

Err I am back... I just looked at it again and I think its definetely creepy.

MissLove said...

This is so wrong but...its Brussels..its not like they are even cute lol

exschoolnerd said...

i cnt stop laughing..wait lemme gather myself...

Afolabi said...

hmmn....mehn u shuld try this for Naija...it would definitely get attention.

Kin'shar said...

hmmm, I kinda like this ....ummm...well....ah....advertising thingy...



But why do the men have such long noses?!?!?! ^_^

Buttercup said...

wow..

Femi B said...

hahah...the last 2 made my day....funny advert.

Hey I am sorry if i appeared i was lecturing you...i only wanted to pass a message across ok.........ok my appology has been accepted...good.lol

besides my name is Femi B not Funmi

Just...Toluwa said...

lol @ Kinshar...

funny!

ChiefO said...

lol

rayo said...

absolutelty funny, but i dont suppose this would cld pass in naija sha.d one wit d 'fro, cute. lmao

John said...

Very nice blog.
Beautiful pictures.

Please visit:

http://bluetainment.profitbiz.info

Keep blogging.

Good job.

talesandtallies said...

ugh... dis is so disgusting. who wants to see dicks on display? I mean they are already advertising condoms... the people using it know its purpose.

ur comment was funny though, "the real version. And that is the one I had carefully poked out of my zipper..."lol

talesandtallies said...

by the way this post is racist, how come i can't see a black man's dick?

Jaja said...

I find this interesting.... what country???

y are u drooling? its not nkwobi or anything like that

Latifa said...

creepy...im still tryin to think of my other reactions...lool

hmmmmmmm...wat an ad!

Cappuccine Baby said...

Lmao! You Drooled! :D :D

Bombchell said...

O_O [GASP]

r they serious. i think its less sex sells, and more of the shock factor buzz tactic, to get people talking, publicity.

NigerianDramaQueen said...

That is officially the weirdest ad I have ever seen! lmao

CaramelD said...

It's not aesthically pleasing is it? I mean really on the human body, a penis is one of the ugliest parts! Why blow it up on an ad? Urrggh!

Uzezi said...

unbelievable

LG said...

nawawaa :-) :-)

SHE said...

Very funny
Very creative too!

Lady Koko said...

ALL I CAN SAY IS...*wow* *such great minds*
p.s:XOXO

Standtall said...

Ah

Vera Ezimora said...

That is sooo weird. I understand that graphics sell, but jeez!!! And you know what is even nasty 2 me, the fact that the penises have "SOMETHING" dripping out of them. Yuck!

Doja said...

Whats up with that Afro?

LoLu said...

hehehe...looks nice to me :p

Yewande Atanda said...

Kai, let me cover my face and run away. abeg remove this post jo!

eFJay said...

I'm not laffing...the fotos are gros! But then again the rate at which people stupidly go round without protection is even more alarmingly so may be they need extreme advertising measures...

Hey u, hw've u been?

Ef babe

princesa said...

Creative license dude!
i likey...

Writefreak said...

Ewwww..what sort of adverts are these??? Very very creepy!

Queen of My Castle said...

Um...I don't know what to think. The one that was dripping was kinda gross.

gbengasile said...

Speechless . . . thatr's what i am, especially bcos my litlle cousin was sitting right beside me as i read this. I closed his eyes with my hands but he bit me and so i had to alow him have a good look. In like the idea behind the adverts . . . especially since the dicks look like the guys they aim to look like (I was surprised not to see a dick like Obama though. lol.)

doug said...
This comment has been removed by the author.
bArOquE said...

do the black dicks in Belgium have pink heads?...

SOLOMONSYDELLE said...

oh my!

~Sirius~ said...

OMG! you have a corner in your office some of us don't! Thank goodness I was smart enough to scroll slowly, you actually put the pictures up! (thank you for relieving us of the burden of having to use our imagination)

Sex sells, but i'm not sure about this particular ads......It definitely won't fly here.

ablackjamesbond said...

lol @jaja

Aloofar, why u dey drool?

Dee! said...

Hmmmmm! I'd say it's just creativity at work!

Freaksho said...

in what world is Bill Gates that well hung?

deola said...

WOW! I really don't know what i think about it. This is outrageous!

Akshay said...

lol.... no one will ever be allowed to air/print this in India.

Emeka Amakeze said...

bumight is right! It's a Belgian ad and it could go for them. There is an acceptable level of whatever we do on earth and i think this is taking liberties with peoples sensitivities. I'm not holier than thou but i'm waiting to see those ads on NTA. Thanks for stoppiing by aloofar.

Naija Idol said...

hmmmm

Shubby Doo said...

LMAO @ icedick’s ‘with the love condoms I can reach the G point is 6 – 7 seconds’…disturbingly that rings somewhat true…

Aloofar…unless those glasses are really small, Arnold looks kinda big…*clears throat*…relative speaking of course

p.s
maybe you drooled…drooled ke?...why do I find that very wrong!!!

Shubby Doo said...

this goes to show that shock adverts don't work...many hours after seeing this for the first time...i came back to say that i don't know the name of the brand!!!

Itsme! said...

Nice ad!
And to think that I read the whole post with my eyes closed...

Sprezatura said...

sorry man, but why does the black one have white head.

dont think there should be a limit as long as what is advertised appears in the right medium.

Sprezatura said...
This comment has been removed by a blog administrator.
doug said...
This comment has been removed by the author.
Jaguda said...

Belgian peeps sef....very wierd from my perspective.

Miss Definitely Maybe said...

hahaha those images are enough to put you off se for good.......to think that these people are paid si figure salaries for this sh*t

tommeh said...

it surely is a Belgian ad.
Nice!

Afronuts said...

LOL...Aloofar, I see a lot of extremist ads almost everyday. With the way the world is loosing grips on modesty Im not surprised its gotten to this level.

Did u get to see a swedish or italian TV spot that was advertising fast text messages and they had to use two people having hot sex to illustrate the importance of sending sms quickly?
She was trying to tell him something and was stammering becuz of the pleasure. by the time he 'came' she finally was able to complete the sentence...that she had the clap! Duh!

well, I guess agencies are now looking deeper into sex to sell stuff. It gets people's attention but the question is...does it really sell?

Jinta said...

you had me a little worried when you said you 'drooled' a bit

we know that sex - i read somewhere that 70% or so of the internet relates to sex. so there

wordsmith said...

i told ya putting sex in the title is the way to go lol.... i think its really unnecessary but amusing . lol

princekay123 said...

Sex is fast becoming a weapon of advertising. This is interesting!

Sugabelly said...

Ah.. Well.. it definitely gets the message irrevocably imprinted in the viewer's brain. That's the whole point of advertising isn't it?

Sherri said...

drooled?

lol@ur disclaimer

FFF said...

crazy!!!!!!

darkelcee said...

obama's speech..... it was extempore! these ads na wa!

Alok said...

It is very bold and assumes a level of comfort the viewer has with such blatant sexual imagery.

But then, it is a condom ad. A Condom without a dick is just a latex balloon. The brain hence is kinda expecting it anyway.

I think this ad campaign is directed more towards female viewers

Naughty Eyes said...

@ Kin'shar: Long nosee, eh?
@ Emeka A: LMAO!! These ads on NTA?!!! That will definitely be the day!
@ Afronuts: Is it me or isn't here's something rather un-creative about these creative ads?
@ AlooFar: I wish I had your kind of Boss. Mine for sack me one time!

Lindah said...

Funny ad ever....

I doubt it is attracting customers.

Nine said...

Well,they got MY attention.Didn't sell me on the product,though.

Smaragd said...

Aloofar! only u will find these sorta ads!

my creative peeps will love these.

Uzezi said...

time never reach for update?

Jaja said...

What Job have you got for me? And now u r too up there to respond to comments on you blog atink???

No problem, so what job? I have a return ticket if its worth the trouble

plastiQ said...

Nope. Obama didn't use a teleprompter. Dude...advertising rides on sex (doggy style I think).

afunto` baby™ said...

WTF?? I FEEL SICK..LMAOOO

princekay123 said...

Your site is due for update Aloofar

Afronuts said...

Let me echo uzezi...

UPDATE O!

SOLOMONSYDELLE said...

searching for an update, so don't play aloof or afar...

TinTin said...

lmaoooooooooo...thats so cute though!!! hahahahhaa!!!

but why should obama use a teleprompter?? he speaks from the heart!!!

guerreiranigeriana said...

...lmao!!...it's good to see some dicks used for advertising...they are usually all too happy and fast to show women's bums, breasts and vaginas (maybe)...so let's see the dicks!!!...hahaha...i like the way dicks look and prefer seeing them over women parts...i think the advertisement is fine except as shubby doo pointed out, i don't know the brand, which can be problematic and often happens with ads these days, at least for me...

azuka said...

What an eyeful. Not safe for class (where I just happen to be)!

Buttercup said...

HELLOOOOOOOO! Anybody home??

Buttercup said...

HELLOOOOOOOO! Anybody home??

princekay123 said...

Sir

How 'FAR' do you search for what to UPDATE?

Warmest regards.

Afrobabe said...

dangggggggggggg, not sure what the question was again but I sure like the afro one...

they look like they should be on my blog!!!

eizzy.k said...

i agree with guerreiranigeriana!!

I liked it! the question is however the apropriatness of where its advertised! Obviously not inbetween childrens programs!!

Anonymous said...

Alooofarrrrrrrrrrrrrrrrr ur writting is offf da hook....i am loving u right nowwwww pulezzzzz I am in love with ur writting-- no kidding!

Anonymous said...

is porn the only winner during credit crunch?


----------------
interracialsex

Anonymous said...
This comment has been removed by a blog administrator.
omoh said...

its so crazy my computer won't show the pics.(even after refreshing 3 times)am starting to tink it has a mind of its own.with the comments i can only imagine,which is hard.
thanks 4 stopping by.am still around.just had so much to handle.

omoh said...

its so crazy my computer won't show the pics.(even after refreshing 3 times)am starting to tink it has a mind of its own.with the comments i can only imagine,which is hard.
thanks 4 stopping by.am still around.just had so much to handle.

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